Be Kind.
Wear kind.
Inspire Kind.
We’re a lifestyle brand putting positivity center stage. Together, let’s ignite a movement that makes kindness less random and more intentional through what we do, say and wear.
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Keep kindness in your daily routine, and encourage others to do the same.
You never know when someone needs a pick-me-up. Compliment that stranger in line next to you. Then, see the power of kindness in action.
What you wear sends a message. Make it kind.
Kindness is Trending
Stay comfortable while you spread the kindness message with the things you wear. View all our looks.
Kindness. No Debate Needed.
In today's world, kindness is one of the few themes that we call can agree on and rally behind.
Unique Things They’ll Love
Know someone that need a little happy? Give goodness with one of our inspiring gifts.
Igniting change for
generations to come.
10% of our net profits support youth initiatives to educate and celebrate the power of kindness.
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Commit to helping us inspire kindness by becoming a member
of the Kindness Crew. It’s free, and you’ll earn cool merchandise.
Inspire Kind.
Good deeds need more attention in this world. Let’s shine the spotlight on nice humans. Share your kindness stories using #InspireKindActs or completing our kindness story form.