Southwestern Family of Companies

Be Kind.
Wear kind.
Inspire Kind.

See the Keep it Kind Collection

Random Acts of Kindness

We’re a lifestyle brand putting positivity center stage. Together, let’s ignite a movement that makes kindness less random and more intentional through what we do, say and wear.

Learn More Be a part of the movement.
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Kindness Counter ?


About Inspire Kindness

Be Kind.

Keep kindness in your daily routine, and encourage others to do the same.

Kindness Inspiration Example:

You never know when someone needs a pick-me-up. Compliment that stranger in line next to you. Then, see the power of kindness in action.

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Wear Kind.

What you wear sends a message. Make it kind.

Kindness is Trending

Stay comfortable while you spread the kindness message with the things you wear. View all our looks.

Shop Apparel It's surports kids!
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Kindness. No Debate Needed.

In today's world, kindness is one of the few themes that we call can agree on and rally behind.

Shop Keep It Kind

Unique Things They’ll Love

Know someone that need a little happy? Give goodness with one of our inspiring gifts.

Shop Gifts

Inspire Kind.

Good deeds need more attention in this world. Let’s shine the spotlight on nice humans. Share your kindness stories using #InspireKindActs or completing our kindness story form.

Share a Kindness Story Let's Change the World

Kindness for Kids Foundation

Igniting change for
generations to come.

10% of our net profits support youth initiatives to educate and celebrate the power of kindness.

Learn More It's surports kids!
It helps support kids.

Want more kindness?

Commit to helping us inspire kindness by becoming a member
of the Kindness Crew. It’s free, and you’ll earn cool merchandise.

Learn More Takes less than a minute. Takes less than a minute.

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