Southwestern Family of Companies

Our Mission

Inspire the world’s largest kindness movement through a community that motivates action and ignites change.

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About Us

We’re more than a brand. Together, we’re a movement.

Simple moments of kindness can have huge impact in our lives -- all 7.7 billion of us. And yet, life is brimming with negativity and divisiveness. To truly make a difference, we need to make random acts of kindness more intentional. Hence, Inspire Kindness was born: a community that connects, encourages and celebrates deliberate kindness.

Change won’t happen overnight, but it starts with today. Collectively, through stories, videos and products, let’s do good for the greater good and empower kinder generations to come.

No act of kindness, no matter how small, is ever wasted. - Aseop

The Movement

It starts with you.

Sure, creating a “social movement” sounds neat, but this is not a fad. We’re profoundly passionate about inspiring intentional acts of kindness to make a positive impact on humanity.

For this to happen, we’re enlisting advocates of change to implement kind deeds into their daily routines. We’re asking you, your family, friends, neighbors, colleagues, the stranger down the street and, heck, even your dog, to become part of this movement. Together, let’s inspire kindness.

Get Involved It's free!

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Kindness for Kids

The Kindness For Kids Foundation is a registered 501(c)3 public charity that solicits donations from individuals and corporations. Our mission is to inspire the development of kindness within the hearts of elementary school children. In doing so, we believe that these children will be less likely to bully and ultimately grow to be kinder adults. In order to accomplish this, The Kindness For Kids Foundation will help fund programs that teach students the power of kindness. These programs will include certified curriculum, exercises, and events that are fun, engaging and impactful.

Share the Love

One kind act or expression can create a ripple effect of change. Share them with #InspireKindActs.

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